There's a BIG Debate going on — buying audience or buying content? One side believes all media planning and buying is going to become an automated, DSP-driven, technology-oriented system that provides for "audience buying" to reach your target. Blazing this path are the agencies and holding companies who are creating virtual trading desks for layering in data to target prospective consumers. On the other side we have the advertising purists who believe that "content is king" and that contextual relevance will always provide marketers with an intangible value beyond that of pure performance. Driving this side are publishers and brand marketers who believe in a world far beyond the "almighty click through", and it's relatively dated paradigm. But who's correct and whose world-view will win out?

Come to the BIG Debate and witness a battle royale as both sides of the discussion get the chance to convince you, the marketplace, which is better! Our steel cage match will feature two industry leaders squaring off in a no holds barred, knockdown, drag-out debate and will be moderated by a man who takes no prisoners. No questions are off the table, and everything is up for grabs. If you want the dirt behind the discussion, come to the BIG Debate and see who's left standing when the smoke clears.

SPEAKERS

Brendan Moorcroft, Chief Executive Officer, Cadreon

Christine Cook, SVP Digital Sales, Martha Stewart Living

Moderator: Scott McLernon, EVP / CRO, YuMe